Your time is sold. That's why dating feels hollow.

The attention economy isn't a conspiracy. It's a business model.

The big dating apps are publicly listed. Their investors want quarterly growth. Growth is measured in time-in-app and monthly paying users. Both numbers drop the moment someone finds a great match and leaves.

That's the mechanism. A product that earns from your absence of happiness can't possibly be optimized for your happiness. It's optimized for the status quo: you, single, scrolling.

You see it in:

• Endless queues even when only three of those people would actually click with you
• "Boost" buttons that make you briefly visible (so the users beneath you are briefly invisible)
• Algorithms that reward "rich" profiles (people logging in every night) over "warm" profiles (people who reply)
• Push notifications timed for the moment you'd usually close the app

None of this is illegal. It's just… effective. For the shareholder.

At Haloa we explicitly don't want to be "a better swipe app". That would be the same model with a friendlier logo. We're building something you use, then put away. Fundamentally less scalable, and that's exactly the point.